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Client: Herno 

Event: Spring Summer 2017 presentation

Job: Art direction and production

Herno "Tra le righe" (between the lines) took place in the exclusive location of Spazio Gessi in Milan. A space completely thought and designed to interact with water. 

Three young talented video makers interpreted different aspects of the brand in relation to its collections:

"Touch" by Marco de Giorgi - "Water" by Marco Bertani (Rain collection) - "Travel" by Angelo Stamerra Grassi  (7DEN)


A big installation in the centre of the location gave birth to a multisensorial experience of video mapping and voiceover narration that planged the guests into a  new dimension emphasized by the sophisticated soundscape of ANDRO from Negramaro. 

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