Event: Spring Summer 2017 presentation
Job: Art direction and production
Herno "Tra le righe" (between the lines) took place in the exclusive location of Spazio Gessi in Milan. A space completely thought and designed to interact with water.
Three young talented video makers interpreted different aspects of the brand in relation to its collections:
"Touch" by Marco de Giorgi - "Water" by Marco Bertani (Rain collection) - "Travel" by Angelo Stamerra Grassi (7DEN)
A big installation in the centre of the location gave birth to a multisensorial experience of video mapping and voiceover narration that planged the guests into a new dimension emphasized by the sophisticated soundscape of ANDRO from Negramaro.